The mercato model:
More than a food hall
A Global Network of Civic Markets
The Mercato model represents the core operational framework within MMyMarkets.
Originally developed as Mercato Metropolitano, it has evolved into a scalable system applied across multiple geographies.
Each new location is developed as Mercato [Location] — from London to Marrakesh and beyond — while remaining deeply embedded in its local environment.
MMyMarkets challenges the conventional food hall model, which often prioritises aesthetics, turnover, and short-term profitability.
Instead, it introduces a model based on integration and interdependence. Every element of the market — from trader selection to spatial design, pricing strategy, and programming — is developed as part of a cohesive system.
A scalable system
Our markets are designed to balance three essential dimensions
Commercial viability
Ensuring that traders and operators can sustain and grow their activity
Community value
Creating spaces that are inclusive, accessible, and socially meaningful
Cultural relevance
Reflecting and celebrating the identity of the local context while remaining open to global influences
Our approach results in spaces that are not only economically active, but also socially and culturally embedded within their environment. These markets are not replicas. They are site-specific expressions of a shared philosophy, adapted to the identity, culture, and needs of each place.