MMYMarkets
Living markets. Real places. Urban communities in action.
what the market is...
& is not
MMyMarkets is where everything becomes real.
It is the operational division of MMyWorld — the arm that develops, opens, and runs the food market destinations through which the principles of Movimento Metropolitano are brought to life. Not as ideas, but as functioning, breathing, economically vital parts of the cities they inhabit.
But to understand what makes these markets different, you have to understand what they are not.
They are not food halls, not a franchise. A food hall is a retail environment where food operators pay rent to trade. The market’s success is measured in footfall and revenue. The trader’s success is measured in sales. The community’s role is to be a customer.
Our markets operate on an entirely different logic.
The trader is not a tenant. They are a partner. They share a percentage of revenue rather than paying a fixed rent, which means our commercial success is directly tied to theirs.
The community is not a guest, it is a stakeholder.
The market is not a destination, it is a civic institution.
This model has been proven in London over more than a decade. It has been replicated — always uniquely, never as a franchise — and is now being developed in Japan, France, Italy, and the UK.
Each market is a genuine expression of its place: its producers, its traditions, its community, its architectural heritage. The only constant is the philosophy.
A Proven and Scalable Model
What distinguishes us from every other commercially-driven food market operator is precisely this: we do not build markets and put community language around them. We build community infrastructure and use the market as the mechanism.
Impact and Performance
MMyMarkets operates on a model that balances accessibility with financial sustainability.
Revenue is generated through a combination of trader participation, operational structures, and complementary activities. However, the objective is not to maximise short-term profit at the expense of long-term value.
Instead, the model focuses on creating resilient ecosystems where traders can thrive, visitors return, and the market maintains its relevance over time.
Commercial success is viewed as validation of the concept. It demonstrates that a model based on quality, community, and sustainability can compete effectively within the broader market.
